I developed and executed strategic social media content for multiple brands across diverse industries, including construction, pest control, mortgage lending, HVAC, and education. My process began with understanding each brand’s identity, target audience, and business goals. From there, I crafted tailored content calendars featuring a mix of promotional, educational, and engaging posts such as “Did You Know” facts, seasonal tips, myth vs. fact comparisons, and interactive polls.

I collaborated closely with clients to ensure messaging stayed aligned with their voice and values while maintaining consistency in visual design and tone. Using a combination of static graphics, carousels, and custom captions, I built content that aimed to grow brand awareness, generate leads, and encourage audience interaction. My workflow included batch content creation, trend monitoring, and performance tracking to continuously refine strategy and results.

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